What We Do
Incite Cultural Ideas
We spark change in a world that constantly demands it. We spur organizations into action, helping them break from convention, gain fresh perspective and unlock hidden opportunity.
Today, culture is everyone’s business. Brands that don’t keep up get left behind. We grow brands by defining their role in culture, developing forward-thinking ideas and identifying continually evolving opportunities.
We sit between a management consultancy and a creative agency. We deliver big-picture brand ideas that shape culture and activate them according to effective, current principles of creative excellence and meaning construction.
Today, understanding and shaping culture is a tremendous competitive advantage. We partner with marketers to bridge commerce and culture, shaping powerful strategies and ideas that out-perform the competition.
We turn innovative products and services into powerful, culturally
resonant brands. We define the vision, provide the playbook for
activation and execute brilliant creative ideas.
We provide the insight and strategic direction that empowers creative
agencies to develop impactful, award-winning work and unlock new
opportunities with clients.
End to End
We don’t stop at strategy. We partner with our network of experts and manage the activation of ideas, so you’re not left hanging.
The world moves fast and so should you. We’ve stripped out unnecessary layers, process and friction to get to great work quickly.
We work out of the East Room, Canada’s foremost creative workspace. Our community is an eclectic group of experts in the fields of research, design, media, digital product development and creativity.
Before launching paper strategy, we provided strategic direction to some of the world’s top brands while working at Canada’s most renowned agencies. Here is a selection of work of which we are most proud.